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Search engine
optimization (SEO) is the process of improving the
volume or quality of traffic to a web site or a web page (such
as a blog) from search engines via "natural" or un-paid
("organic" or "algorithmic") search results as opposed to other
forms of search engine marketing ("SEM") which may deal with
paid inclusion.
The theory is that
the earlier (or higher) a site appears in the search results
list, the more visitors it will receive from the search engine.
SEO may target different kinds of search, including image
search, local search, video search and industry-specific
vertical search engines. This gives a web site web presence.
Source Wikipedia
There are many tricks that
you can employ.
If we are designing a web
site for you then this will be built into the pages automatically but if
you have a web site already we can still help with getting you higher up
the list with the search engines.
We can set up
Google Analytical and link your twitter pages and facebook pages
to help raise your page rank.
Keywords and
Keyword Phrases
A keyword is
a word that best describes your webpage. For example, if your
webpage is focusing on windows, your best keyword will be
"windows."
A keyword phrase is two or more words that best describe
your webpage. If your webpage is focusing on patio windows, then
your best keyword phrase will be "patio windows"
You can never guarentee to be
number 1 in google. Even Google says this. ON their own website
I found this piece of text.
- No one can
guarantee a #1 ranking on Google.
Beware of SEOs that claim to
guarantee rankings, allege a "special relationship" with
Google, or advertise a "priority submit" to Google. There is
no priority submit for Google. In fact, the only way to
submit a site to Google directly is through our Add URL page
or by submitting a Sitemap and you can do this yourself at
no cost whatsoever.
Link to
full document. |
Basic Search
Optimization Engine Guidelines
Each Search Engine
is different and has different guidelines in regard to how they
rank a webpage. In addition, their guidelines change very
frequently and it is literally impossible to keep up with them.
Your best option is to optimize your website to the best of your
ability, submit your pages to the Search Engines and forget it.
(Resubmit your main pages any time you make any significant
changes.) Your time can be better spent using other marketing
techniques other than fighting the Search Engine wars.
Here are some basic guidelines to think about:
Title
Your Title should
have a word count of between five and six with a keyword
frequency of one and a keyword prominence of at least 60%.
A Keyword that appears at the beginning of a specific area will
have a prominence rating of 100%.
A Keyword that appears in the middle of a specific area will
have a prominence rating of 50%.
A Keyword that appears at the end of a specified area will have
a prominence rating of 0%.
Keyword prominence plays a critical role in determining your
site's ranking, not only in the Search Engines, but also in
prominent directories such as Yahoo.
Alt
Your Alt tags
should contain a word count of about one to thirty five and have
a keyword frequency of one to two.
Hyperlinks
Your hyperlinks
should contain a keyword frequency of between one and eight.
Body Text
Your body text
should contain a keyword frequency of between one and six, a
word count between three and four hundred and a keyword
prominence of about 50%.
Your webpage should contain a total frequency of between five
and twenty.
Give us a call or email us.
websales@cablingit.co.uk or
024 7699 8948 |
